Taroudant

Taroudant Town is situated about 35 minutes away from Riad El Borj.

The Majestic Mud-Brick Walls

The first thing you'll notice are the ramparts. These massive, golden-red pisé (mud-brick) walls stretch for nearly 6 kilometers, encircling the entire medina. Unlike other Moroccan cities, they are remarkably well-preserved and feature bastions and monumental gates that glow beautifully at sunset.

A Haven for Artisans

Taroudant is famous for its craftsmanship. Because it isn't as heavily touristed as the larger cities, prices are often fairer and interactions more genuine.

• The Souks: There are two main markets — the Arab Souk (specializing in jewelry, carpets, and antiques) and the Berber Souk (focused on spices, vegetables, and household goods).
• Leather and Stone: The town is renowned for its high-quality leatherwork and unique soft-stone carvings from the nearby High Atlas.

The Souss Valley Setting

Nestled between the High Atlas to the north and the Anti-Atlas to the south, Taroudant sits in the fertile Souss Valley. This creates a stunning backdrop of snow-capped peaks (in winter) set against a landscape of olive groves and citrus orchards.

How to Experience the Town

1. Take a Calèche Ride: One of the most iconic ways to see the city is by horse-drawn carriage. A sunset loop around the ramparts is a classic experience.
2. Palais Salam: This former pasha's palace is now a hotel, but visitors can often stop by to wander through its lush, hidden gardens — a true oasis of greenery.
3. The Main Squares: Place Assarag and Place Talmokate are the social hearts of the city. Grab a glass of fresh mint tea or orange juice and simply watch the world go by.